How One Self-Funded Home Decor Brand Is Challenging Big Box Retailers With Their Supply Chain

Last month, Target decided to pull all the bedsheets, manufactured by one supplier in India, Welspun Inc. Could this be the beginning of a transparency revolution at big box retailers? “I’m surprised that Target was surprised about their bedsheets not being Egyptian cotton,” says Scott Tannen, CEO and co-founder of Boll and Branch, an organic cotton home essentials brand. “There isn’t enough Egyptian cotton being produced for global demand and that’s pretty well known in the industry...